Irshad’s success as a microentrepreneur is her understanding of people’s needs and affordability, and intelligent networking skills. These two qualities have helped Irshad establish her business of renting bridal dresses. She identified the niche in the market for bridal dresses on rent, and successfully devised an attractive alternative to buying dresses that would only to be worn once. In order to make inroads into the bridal market, Irshad has used effective networking, and marketing skills, and has not only advertised her service through banners on streets, and commercial on Catholic Channel, but also created linkages with beauty parlors and caterers that interact with potential customers. Having utilized various marketing techniques, Irshad has created a sustained demand for her dresses, and often completely rents out her entire collection. Her business has had a very positive impact on her income, and currently she is saving a proportion of her income to update her collection of bridal dresses, for which she works with the tailors herself, ensuring high quality. Once her revenue increases as a result of more dresses being rented out, she plans to rent a small shop to serve as an outlet where brides and their families can visit and select dresses…