Fazeelat’s temperament for sustained hard work, and her strong communication skills have been useful in keeping her motivated through the nascent stages of the business and convincing the community members in developing extensive trust in her beauty services, and beautician-training program. Fazeelat upholds the belief that “a person is nothing without hard work, because achievement requires commitment”.

She has utilized her communication as not only an effective marketing tool, but also for engaging with and training over 10 trainees that have helped meet her costs, and 2 employees that have supported her in various tasks. Before Fazeelat start her beauty parlor, she had to face challenges in setting up her business and making it sustainable that were two-fold; relating to her family’s disparate financial standing, and to the lack of receptiveness in the neighborhood.

Firstly, having being married off to person who couldn’t match her parent’s living standards, Fazeelat was faced with deteriorated living conditions, that were demanding of initiating a business, but not conducive for it…”